The Arion Group was born from the strategic alliance between Advanced Technology Research, S.A. de C.V., a company dedicated among other things, to the design and development of digital jukeboxes, and Consorcio Global, S.A. de C.V., a jukebox operator and commercializer. The alliance or joint-venture formed by these two companies that pooled their resources and expertise in benefit of each other, made them stronger by allowing each entity to develop its main activity in a more concentrated way. On the one hand, ATR contributed with its line of Arion Jukeboxes, the fruit of ATR’s comprehensive technological development which includes the Operative Software, music encryption technology, control cards, satellite transmission, etc…. On the other hand, Consorcio Global obtained the exclusive distributorship of Arion Jukeboxes and provided its expertise in commercial infrastructure and operation which significantly increased Arion’s jukeboxes market reach. This union led to the opening group of marketing companies abroad, specifically in Colombia, Chile, Costa Rica, Nicaragua, Honduras and Dominican Republic. The quality of Arion’s line of equipment and its technological support allowed the Arion Group to export its products to Europe. The Arion Group could penetrate this highly competitive global market thanks to the high quality standards and competitiveness of its line of products.
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